Privacy Policy
This Privacy Policy explains how VibeSurge Studio Inc. collects, uses, and shares information when you visit our website. It also describes your choices, including how to manage cookies and how to contact us with privacy requests.
Who We Are
VibeSurge Studio Inc. provides editorial content and guides on interior design inspiration and minimalist home decor, including modern apartment decor, Scandinavian interiors, space-saving furniture, lighting ideas, home aesthetics, and small room inspiration. Our business address is 100 King Street West, Toronto, ON M5X 1A9, Canada. For privacy matters, contact: [email protected].
1) Cookie Categories
We organize cookies and similar technologies into three categories. You can review and change your preferences at any time using the “Manage cookie preferences” control on this page or in the site footer.
Essential Cookies
Purpose: core site functionality, security, and session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: no; these are activated automatically. Retention: session duration or up to 12 months for preference storage.
Analytics Cookies
Purpose: measuring traffic, user behavior, and site performance using Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: yes; activated only after you accept. Retention: up to 14 months.
Marketing / Advertising Cookies
Purpose: remarketing, personalized ad delivery, and conversion tracking. Consent required: yes; activated only after you accept. Retention: up to 540 days (Google Ads default).
2) Marketing Cookies — Mandatory Disclosures
a) Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
b) Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
c) Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
d) YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
e) Tracking technologies — we use the following on this website: Cookies (first-party and third-party); Tracking pixels (Google Ads tag / gtag.js, Meta Pixel); Device identifiers (browser fingerprint, IP address); Conversion event tags.
f) Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
g) Technologies in use: Advertising and analytics technologies active on this site include Google Ads (gtag.js / Google Tag Manager), Google Analytics 4, Google Remarketing Tag, and Meta Pixel (Facebook / Instagram).
h) Opt-out from personalized advertising: You may opt out of personalized advertising at any time using the following industry tools: Google Ads Settings: adssettings.google.com; Your Online Choices (EU): www.youronlinechoices.eu; Network Advertising Initiative: optout.networkadvertising.org; Digital Advertising Alliance: optout.aboutads.info. Opting out does not remove ads entirely; you will continue to see non-personalized advertisements.
i) Cookie preference management: You can adjust your choices at any time by using the “Manage cookie preferences” control on this page or in the footer. This opens a panel where you can enable or disable analytics and marketing cookies independently.
3) Consent Requirements
Our cookie banner presents three choices: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you grant consent. Your choice is stored in localStorage with a timestamp for up to 12 months, after which we may ask you to reconfirm. The banner links directly to this Privacy Policy and is dismissible without accepting, in which case only essential cookies remain active.
Consent statement: By clicking “Accept All Cookies”, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA / UK users: Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent: You may withdraw consent at any time by clicking “Manage cookie preferences” in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
4) Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies.
5) Lead Forms and Contact Requests
When you submit a contact form or request information, we collect the information you provide. This typically includes your full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law. You may request deletion of your data at any time by contacting us at [email protected].
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
6) Google Services and Advertising
This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories.
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: policies.google.com/technologies/ads
7) Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record page views and time on site, specific conversion events such as form submissions, and custom audience membership for retargeting purposes.
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: facebook.com/privacy/policy. To manage your ad preferences on Meta platforms, visit: facebook.com/adpreferences/
8) Prohibited Content Self-Declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to weapons, controlled substances, counterfeit goods, gambling services without license, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies fully with the respective platform policies.
9) Landing Page Integrity Statement
The content of this website accurately represents the articles and topics we advertise, such as modern apartment decor, Scandinavian interiors, and space-saving furniture. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
10) Children's Privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
11) International Data Transfers
Personal data collected through this website may be transferred to and processed in countries outside Canada and the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
12) Your Rights (GDPR Articles 15–22)
If you are located in the EEA or UK, you have the following rights: Access (Art. 15) to request a copy of data we hold about you; Rectification (Art. 16) to correct inaccurate or incomplete data; Erasure (Art. 17) to request deletion (“right to be forgotten”); Restriction (Art. 18) to limit how we process your data; Portability (Art. 20) to receive your data in a structured, machine-readable format; Objection (Art. 21) to processing based on legitimate interest; and Withdraw consent (Art. 7.3) to revoke consent at any time without penalty.
To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority: EU users can visit edpb.europa.eu and UK users can visit ico.org.uk.
13) What Data We Collect
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
We collect this information when you browse our site, accept cookies, submit forms, or interact with our content. We limit collection to what is necessary for delivering and improving our services.
14) Legal Basis for Processing (GDPR Art. 6)
- Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
- Analytics data: consent (Art. 6.1.a)
- Marketing/remarketing data: consent (Art. 6.1.a)
- Security and fraud prevention: legitimate interest (Art. 6.1.f)
Where consent is the legal basis, you may withdraw it at any time through the cookie preferences panel or by contacting us. Where legitimate interest applies, we balance our need to secure and maintain the site against your privacy rights.
15) Retention Periods
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship plus 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
We retain information only as long as necessary for the purposes described in this policy or as required by law. When retention periods expire, data is deleted or anonymized in a secure manner.
16) How to Contact Us
If you have questions about this policy or wish to exercise your data rights, contact our privacy team at [email protected]. You may also write to: Privacy Officer, VibeSurge Studio Inc., 100 King Street West, Toronto, ON M5X 1A9, Canada.
Changes to this policy: We may update this Privacy Policy from time to time. Changes are effective 14 days after posting and will be announced via a banner on our homepage. Please review this page periodically.